Pure Latex
Smooth, leather-touch plastic paint — washable and UV resistant.
The product, up close.
The problem it solves.
Interiors want a finish that feels as good as it looks. Cheap emulsions scuff, mark and can't be washed.
A leather-touch acrylic that washes clean and holds colour.
Homeowners and contractors finishing quality interiors.
Interior and exterior walls and ceilings.
What it is.
A smooth, leather-touch acrylic plastic paint, available gloss, semi-gloss and quarter-gloss. Acrylic-based, white and tintable, for interior and exterior surfaces, with very high resistance to washing and weather, and an eco-friendly formulation.
Where it performs.
Why specifiers choose it.
Smooth leather-touch finish
Gloss, semi-gloss & quarter-gloss
Very high washability
High UV resistance
High hiding power
Tintable to 2000+ colours
High adhesion to all surfaces
Eco-friendly
The engineering data.
Read the engineering data on-page. The full data sheet is available on request.
| Product type | Acrylic Plastic Emulsion |
| Finish | Gloss / semi-gloss / quarter-gloss |
| Base | Water (acrylic) |
| Colour | White & tintable (2000+ colours) |
| Solid content | 48–50% |
| Coverage | 9–11 m²/kg |
| Density | 1.20–1.3 kg/L |
| Surface dry | 2 hours |
| Recoat | 12 hours |
| Full dry | 24 hours |
| Thinning | 5–15% clean water |
| Tools | Brush · Roller · Spray gun |
Varies with surface texture, porosity and application method.
Drying timesGloss / semi-gloss / quarter-gloss · White & tintable (2000+ colours). Open the Color Engine →
How it's applied.
Clean the surface from dust and oils and sand it well.
Thin with up to 15% clean water.
Treat the surface with the recommended primer and El-Madina putty system.
Apply with brush, roller or spray gun.
Get the surface ready.
- ✓ Clean, sanded surface
- ✓ Prime and putty per the recommended system
Primer 134 — seals and prepares the surface for Pure Latex. View Primer 134 →
Specify the whole job.
Pure Latex performs as part of a complete coating system. Each layer has a job.
Supply.
Pack sizes are confirmed at order through your regional MCC sales team. Request a quote.
Take it to your project file.
Technical Data Available Upon Request
The full technical data sheet for Pure Latex is available from our technical support team. The key specifications are on this page above.
Common questions.
Do I need a primer before applying this product?
What coverage should I expect?
How long does it take to dry?
Can it be coloured?
Which surfaces is it suitable for?
Complete the system.
Supplied across Libya.
Pure Latex is distributed through MCC's national network — 17 service points across the Eastern, Western and Southern regions.
Specify with confidence.
Our technical team can confirm the full system, coverage and quantities for your project.
Specify Pure Latex on your project.
Tell us your surface and area — our engineering team will confirm the system, coverage and supply through your nearest distributor.