Exterior Paints · Exterior Decorative

Pure Shield

Long-term façade protection with an elegant textured finish.

1–2 m²/kg
Coverage
2–3 hours
Surface dry
Textured decorative
Finish
Pure Shield
Gallery

The product, up close.

Why Pure Shield

The problem it solves.

The challenge

Façades take the worst of Libya's sun, heat and dust — and they are the first thing anyone sees. Ordinary exterior paint fades, cracks and shows every flaw in the plaster.

What makes it different

100% acrylic reinforced with natural marble granules — a textured finish that protects long-term and hides imperfections.

Who it's for

Architects and contractors finishing villas, compounds, schools and commercial buildings.

Where to use it

Exterior cement render and concrete façades.

Overview

What it is.

A high-quality, water-based exterior decorative coating made from 100% pure acrylic emulsion reinforced with medium-grade natural marble granules. It gives façades superior long-term protection against weather and UV, an elegant textured appearance, and the ability to hide minor imperfections in plaster.

Applications

Where it performs.

Project types
Residential façadesVillasHousing compoundsSchoolsHospitalsCommercial
Suitable surfaces
New cement renderOld cement renderConcretePre-treated cementitious
Advantages

Why specifiers choose it.

Excellent weather & UV resistance

Long-term façade protection

High colour stability

Hides plaster defects

Strong adhesion to cement

Breathable (water-vapour permeable)

Algae & fungal resistance

Elegant decorative finish

Easy to apply & maintain

Technical Specifications

The engineering data.

Extracted directly from the MCC Technical Data Sheet — read it here, take the PDF for your file.

Product typeExterior Decorative
FinishTextured decorative (medium granule)
BaseWater
ColourWhite & tintable
Solid content65 ± 2%
Coverage1–2 m²/kg
Surface dry2–3 hours
Recoat12 hours
Full dry24 hours
PackagingTintable base
ToolsBrush · Roller · Decorative roller · Spray
Coverage
1–2m²/kg

Varies with surface texture, porosity and application method.

Drying times
Surface dry
2–3 hours
Recoat
12 hours
Full cure
24 hours
Finish & colour

Textured decorative (medium granule) · White & tintable. Open the Color Engine →

Application Method

How it's applied.

Ensure the surface is clean, dry and free of dust and contaminants.

Apply one coat of Primer 200 and allow it to dry fully.

Stir Pure Shield thoroughly and apply with the dedicated decorative roller to achieve the texture.

Avoid application in direct sunlight or during rain.

Surface Preparation

Get the surface ready.

  • Surface clean, dry and sound
  • Free from dust, grease and loose particles
  • Repair cracks and defects
  • Prime with Primer 200 and let dry
Recommended Primer

Primer 200 — seals and prepares the surface for Pure Shield. View Primer 200 →

Recommended System

Specify the whole job.

Pure Shield performs as part of a complete coating system. Each layer has a job.

Substrate
Concrete / cement render
Clean, dry, sound.
Primer
Seals & unifies absorbency.
Topcoat
Decorative textured protection.
Packaging & Environment

Supply.

Packaging
Tintable base
Suitable environment
ExteriorResidentialCommercial

Pack sizes are confirmed at order through your regional MCC sales team. Request a quote.

Downloads

Take it to your project file.

Pure Shield technical data sheet preview
Technical Data Sheet — Pure Shield
PDFRev. 2026EN
Download TDS
FAQ

Common questions.

Do I need a primer before applying this product?
For best results, prepare the surface and prime as described in the Application Method. We recommend Primer 200.
What coverage should I expect?
Approximately 1–2 m²/kg. Actual coverage varies with surface texture, porosity and application method.
How long does it take to dry?
surface dry: 2–3 hours; recoat: 12 hours; full cure: 24 hours.
Can it be coloured?
Yes — White & tintable, through the El-Madina tinting system (part of MCC's 2,000+ colour range).
Which surfaces is it suitable for?
Suitable for: New cement render, Old cement render, Concrete, Pre-treated cementitious.
Dealer Availability

Supplied across Libya.

Pure Shield is distributed through MCC's national network — 17 service points across the Eastern, Western and Southern regions.

Eastern regionWestern regionSouthern region
Find Nearest Distributor
Need engineering help?

Specify with confidence.

Our technical team can confirm the full system, coverage and quantities for your project.

Specify Pure Shield on your project.

Tell us your surface and area — our engineering team will confirm the system, coverage and supply through your nearest distributor.